Upim On February 16, ended the contest on this Zooppa.com , user-generated advertising platform for the remaking of the logo Upim with the achievement of extraordinary results.

Gruppo Coin had already turned to the internet for a revision of the logo Coin, through another contest on Zooppa.com, which saw the race over 100 videos and 800 graphics, with a total of 10,653 comments from users.

An excellent result was that even exceeded the success of Upim contest, which saw the loading part of the creative logos of well 4740, 585 ideas and 12,319 comments posted by users. An authentic record for the same portal, widely used by companies and users to request and propose cretivi concept.

Among the reasons that led to the success of the operation there is definitely brand awareness Upim, recently acquired by Gruppo Coin and a prize pool of $ 14.100, of which $ 12,000 will go to the author of the winning proposal graphics, while the remaining will be assigned to the best ideas for names of clothing collections.

Another factor was the buzz generated among users. On forums, blogs and social networking platforms were continuously present references to the contest: requests for suggestions from users to improve their proposals and an invitation to bring into play their creativity.

These components have led to results absolutely amazing and perhaps unexpected.
Now it awaits with trepidation the choice of the panel of experts that will evaluate the projects submitted and will nominate the winner in the first half of March.
We all hope that you read the communication network, right where the race is born creative.