QR code

QR Code or Quick Response code is a two-dimensional bar codes very popular in Asia and especially in Japan where he was born in 1994 and where it is used for inventory management in many industries (the manufacturer's website: Denso-Wave ).

The appearance of the square where blacks make up weird pixel graphics composites is spreading in magazines, clothing and food labels, advertisements, business cards, T-shirts and brochures.

The advantage of QR codes is that it allows you to condense a large number of information and move from paper to web world in a simple and free from here QR ("Quick Response", or quick response).

The ability to create customized very easily decipher through the phone and makes a vehicle with which to exchange information in a super-fast, and that is why last year is spreading around the world. In practice, it has provided a real small database that lends itself to many applications that open up new avenues for the mobile marketing.

Many large companies have already begun to use it.

Pepsi, in Denmark, has designed posters and cans with the QR code. Who frames a drink for free and get the information that Pepsi is sponsoring a concert in Copenhagen.
In London, Harrods have posted a 3 meters on the facade.

Even fashion brands (Fendi, Gucci and Ralph Lauren) are to throw on this new teconologia while the giant H & M already printed on posters and labels.

In Italy they are starting to see some magazine Ciak for example, used it to download the trailer for the movie Iron Man 2 due out in theaters soon. Access to the service is very simple, just download the program to read the Qr Code is available free of charge by sending an SMS to a certain telephone number. Downloaded the software on your phone, simply framing the codes in the pages of Ciak with the camera and you will be instantly connected to the Web content

Exploiting the fact that you can have all kinds of size of the QR code allows a wide variety of uses and it is precisely for this reason that its spread is likely to rise again.

Sources: RFID Italy